Information on Application-to-Person (A2P) SMS Registration

Information on Application-to-Person (A2P) SMS Registration

Effective as of March 26, 2024, new regulations regarding Application to Person (A2P) or Bulk Texting have been implemented by the FCC to prevent spam. The primary change that affects sending SMS through TopView is that all A2P communications must be done through a brand registered with the Campaign Registry. While our customers using cellular modems have not reported issues, customers using Twilio must complete a campaign registration process to begin sending A2P SMS through their API.

There are two main components of registration: [1]
  1. The Brand (Who is sending the messages)
    1. TopView, and by extension Exele, are not the brand. TopView is only the method of delivery. Since the content and schedule of the messages is determined by its users, the Brand is you, or your company/ organization.
  2. The Campaign (Why the messages are being sent)
    1. The campaign describes the following:
      1. The purpose of the messages. 
      2. How users opt-in to messages, and how they can opt-out.
For campaigns using TopView, we recommend a keyword opt-in/opt-out process, where users must initiate the SMS contact by sending a keyword (such as SUBSCRIBE) to the account phone number. 

In TopView 7.6,  we have added a tool which will generate opt-in instructions that should suffice for campaign registration. (Tools > Support Apps > SMS Opt-In Instructions Generator)  When registering a campaign, we recommend printing or taking a screenshot of these instructions to include along with your application. For earlier versions of TopView, this article shows examples of keyword opt-in instructions. 

Until further support for Opt-in/Opt-out keywords is implemented in a future TopView version, actual enforcement of the opt-in and opt-out procedure must be done by the Twilio account holder.

For more information, please see the following webpage:

    • Related Articles

    • TopView unable to send SMS via Twilio

      If you are seeing messaging fail from Twilio suddenly after working for a long time, you may need to register your account through Twilio for Application 2 Person messaging. Follow Twilio's guidelines for this process: Direct Standard and Low Volume ...

    • Navigating A2P 10DLC registration with Twilio for TopView SMS notifications

      Twilio's A2P 10DLC registration is to comply with carrier requirements This registration is enforced by carriers and meant to prevent spam. From Programmable Messaging and A2P 10DLC | Twilio: Carriers consider all SMS traffic from Twilio to be sent ...

    • How to improve MultiTech rCell modem performance (SMS)

      This article provides information for users experiencing performance issues with the MultiTech rCell modem used for TopView SMS notification. Symptoms The user cannot log into the modem web UI When logging into the modem web UI, the screens are slow ...

    • Issue: Incoming SMS message with no sender (MultiTech rCell modem)

      This issue can potentially affect TopView v7.2 and earlier users who implement SMS notification using the MultiTech rCell 100 modem. This issue is only related to incoming SMS messages (e.g. alarm acknowledge). Background When TopView pulls incoming ...

    • Cannot send voice or SMS through Yeastar TG200L - common issues

      Here's a wrap-up of common issues experienced when setting up the Yeastar for notifications through TopView. Ensure you have the correct model The TG200 device has a few models. Older models may not work with the latest 4G LTE carriers. There is a ...